Monday, September 20

Mike Monello and Nick Braccia: Five Things They Learned Editing Video Palace: In Search Of The Eyeless Man

Those who got involved and shared their tales include Bram Stoker Award ® winners, Owl Goingback and John Skipp, Brea Grant and Graham Skipper.

As Professor Wills chases the shadowy Eyeless Man hes progressively unable to separate reality from folklore. Only his protege, Daniel Carver, strives to conserve him from the fate that befell Mark Cambria and unknown others. Read this thrilling and frightening collection at your own threat; you may simply get swept away, too.

Interested by these occasions, Maynard Wills, PhD, a teacher of folklore, embarks on his own investigation into the origins of the tapes and the Eyeless Man, who he believes has lurked in the dark corners of media culture and urban myths for years. As part of his research study, he has actually welcomed popular authors of scary and gothic fiction to share their Eyeless Man stories, whether heard around the campfire or knowledgeable personally.

In the popular podcast, Video Palace, Mark Cambria, assisted by his girlfriend Tamra Wulff, examined the origins of a series of esoteric white video tapes. Cambria went missing in pursuit of these tapes, but not before hearing whispers of an ominous figure called the Eyeless Male.


Theres definitely some crossover. In both mediums, you want to withhold simply enough details and, when you do supply answers, they require to trigger new questions. Eventually any Video Palace story needs to transfer the listener and create contending feelings of curiosity and vulnerability; a must in horror fiction. Youve got lots of tools to do that in audio, plus the podcast is a first individual story, so listeners gained from the immediacy of their connection to Mark. But in prose, everything– all the pressure– is on language to achieve these feelings. To assist set up the stories to feel more unsafe and individual, we invited each author to determine how they came across their story. Did it occur to them? If not, who did they hear it from? In the case of first person stories, the immediacy is there, however even in pre-owned ones theres a clear connection to the author. We gave each author the chance to compose a little upfront intro about the origin of their story. The ones we got worked so well, we made sure everyone consisted of one in their last draft. This assisted make things even more personal and relatable. Ultimately, the smartest move we made was commissioning exceptionally skilled authors and writers. In prose stories, rife with menace and issue, simply one uncomfortable metaphor or incorrect note can torpedo the immersion. The proficiency of evocative language was a must and everybody provided.

We could not simply dive in and try to tell written Video Palace stories without having a discussion on how to achieve that. We had to get on the exact same page– and rapidly– about what makes the DNA of a Video Palace story, regardless of medium. Eventually any Video Palace story requires to carry the listener and develop contending feelings of interest and vulnerability; a need to in horror fiction. Youve got plenty of tools to do that in audio, plus the podcast is a very first person story, so listeners benefited from the immediacy of their connection to Mark. To assist set up the stories to feel more hazardous and individual, we welcomed each author to determine how they came upon their story.



When we got the approval to start on Video Palace: In Search of the Eyeless Man, we just had about three months to get a manuscript together in order to strike the necessary pre-Halloween release date. Given that we both have full-time tasks and Nick was covering his upcoming book on The Sopranos, we knew an anthology approach was the only alternative, with the two of us acting in a producer/director/editor capability. At first, we thought we d light the beacons and get submissions, but when we believed about it, the threat seemed too great. Would we have time to read whatever? And what if we read whatever and didnt like what we got? To paraphrase a line we both utilize with our daughters, “You get what you get and you do not get disturbed.” We eventually decided that we could not ensure we d get to fantastic by doing this. Rather, we chose to commission stories. Between our individual networks, plus a big increase from Ben Rock and Bob DeRosa (our podcast writer/director group) we were able to wrangle a gifted and different group of voices who our companied believe might deliver so long as they were established with the appropriate info and got the right assistance. Going the commission route offered us more confidence and control. It also suggested a lot more hours prepping, working and talking through our vision; keep in mind, if we went submission, we would probably have gotten 100+ stories. We were contractually obliged to provide a book with 10-12 stories and we might just pay for that numerous before going deep( er) into our own pockets. We d need to quick, coach and budget plan to success otherwise we d be delegated write stories to cover our staying word count; whether we had a fantastic concept (and the time to nurture it) or not. What did we miss out on by going commission? Well, we were restricted in individuals we could approach (though lucky we understand numerous excellent writers) and were fairly particular we would have had the ability to emerge some incredible and new voices had we rolled the dice on submissions. This being our IP, our baby, the control meant more to us. Weve got some concepts for how we can open up Video Palace storytelling opportunities in the future, though..

Both organizations made it as simple as possible, and everybody wanted to make this book take place, but the details of the law and contract language truly bogged us down on occasion. Making sure that the interests of all the included parties were being dealt with properly was far more time consuming than we anticipated and substantially more costly than we allocated. We would have lengthy discussions between ourselves about everything before we would get on the phone with our legal team simply to reduce the amount of time logged on the legal meter.

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Thanks to all the authors and editors who came prior to us, we understood that the marketing abilities of most publishers are normally stretched thin. Considering that we both hold day jobs in marketing, we know how challenging it is to manage the sheer volume of titles released every month by a publisher like ours, so we chose rather than be the squeaky wheel requesting more marketing support, we took it upon ourselves to be an engine for ideas and enthusiasm with our team. We brought marketing concepts to the table and found everybody super-receptive to hearing them, and enthusiastic adequate to purchase the ones they felt would move the needle and be manageable offered their crazy work..

Nick Braccia is a Cannes Lions– and Clio– winning writer, producer, and director. In 2018, he cocreated and coexecutive produced the horror podcast Video Palace for AMC Networks streaming service Shudder. While working at the marketing firm Campfire, he helped to establish immersive, narrative experiences for TV programs like Outcast, Sense8, Watchmen, The Man in the High Castle, Westworld, and The Purge. Braccia is a member of the Producers Guild of America and resides in Manhattan with his partner, Amanda, and daughter, Evie Blue. Monello lives in Brooklyn with his wife Julie and daughters Ava and Lila.


Searching for The Eyeless Man: Indiebound|Bookshop|Amazon.


The criteria for success in a prose collection is completely different than for an audio drama. We couldnt just dive in and attempt to inform written Video Palace stories without having a conversation on how to accomplish that. So much of what made our podcast work well is specific to remarkable performance: stars who emote, sound style, modifying and score, for example. We had to get on the very same page– and rapidly– about what makes the DNA of a Video Palace story, regardless of medium. As soon as we crystalized that, through a sort of reverse engineering, we concentrated on supplying assistance around prose techniques, so that we– and our writers– would understand how to check out deep space through language just.


And while the legal trouble in advance hurt, having both Simon & & Schuster and Shudder onboard for the marketing has been amazing. We asked if we could have some stories from the audiobook production to produce three perk episodes for podcast fans and everybody consented to it– the first one drops Monday, October 12. We requested particular properties to be made for sharing throughout their social feeds along with for our factors and they delivered. They are even making an unique premium product we asked for that will be used to help create more attention for the book. Were presently in full self-promotion mode and were a lot better equipped to manage it due to the fact that we listened to their ideas, they listened to ours, and were all working towards the same result. The choice we made– being marketing production partners, rather than worried authors– resulted in us having a real sense of company around the books success and stronger cooperation with our publisher.

Working with commissioned authors (who had differing degrees of familiarity with the podcast) on a tight timeline, we knew we needed to strike the perfect balance of material and inspiration so that our collection would feel “of a piece.” Give too much folklore and an author may burrow down a rabbit hole, do not give sufficient and you can end up getting 5000 words that struck a totally wrong but stunning note when thought about versus the entire. We needed to get it right at the start to imbue everyone with self-confidence and stimulate motivation. Initially we constructed an attracting invitation doc that concentrated on tone, style and length with some broad examples of the type of stories that may work. As soon as an author showed interest, we provided a far more focused and tactical short that we hoped would set each writer up right. These files truly helped to level set everybody and I believe we did an excellent task making the project– to create in someone elses world– seem fun and open. We desired everyones story to feel more theirs than ours, but it was also vital that they all hung together. In addition to the files, we spoke to everyone by means of phone, some for as much as an hour, (and with a lot of follow-up emails and chats), to ensure convenience level and same-pageness. These discussions actually assisted. We both have a huge palette of referrals, thanks to our voracious (and, shall we say, reckless!) media diets. To get private writers aligned, we drew contrasts and constructed bridges to particular IP, books and films that our contributors liked to assist cover the space. We definitely think we would have mucked this “kick-off” up if not for our combined 4 decades of advertising and marketing work. Every day we need to communicate to customers and colleagues with files, presentations and conversations that keep service moving efficiently. All of it starts with Goldilocks Guardrails. Not too self-important, not too valuable, however not wishy-washy either. Clarity in advance saved us a lot time and, honestly, made the editing and feedback process a snap.

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